/* Self-hosted from MarginGains-Video/_assets/fonts-mghs/. The live site deliberately
   self-hosts its fonts (PR #1072) — loading them from Google would regress a reviewed
   decision and add a third-party request on every page load. Same families, same weights. */
@font-face{font-family:'Fraunces';font-style:italic;font-weight:400;src:url('/fonts/Fraunces-italic-400.woff2') format('woff2');font-display:swap;}
@font-face{font-family:'Fraunces';font-style:italic;font-weight:500;src:url('/fonts/Fraunces-italic-500.woff2') format('woff2');font-display:swap;}
@font-face{font-family:'Fraunces';font-style:italic;font-weight:600;src:url('/fonts/Fraunces-italic-600.woff2') format('woff2');font-display:swap;}
@font-face{font-family:'Fraunces';font-style:italic;font-weight:700;src:url('/fonts/Fraunces-italic-700.woff2') format('woff2');font-display:swap;}
@font-face{font-family:'Fraunces';font-style:normal;font-weight:400;src:url('/fonts/Fraunces-normal-400.woff2') format('woff2');font-display:swap;}
@font-face{font-family:'Fraunces';font-style:normal;font-weight:500;src:url('/fonts/Fraunces-normal-500.woff2') format('woff2');font-display:swap;}
@font-face{font-family:'Fraunces';font-style:normal;font-weight:600;src:url('/fonts/Fraunces-normal-600.woff2') format('woff2');font-display:swap;}
@font-face{font-family:'Fraunces';font-style:normal;font-weight:700;src:url('/fonts/Fraunces-normal-700.woff2') format('woff2');font-display:swap;}
@font-face{font-family:'Instrument Sans';font-style:normal;font-weight:400;src:url('/fonts/InstrumentSans-normal-400.woff2') format('woff2');font-display:swap;}
@font-face{font-family:'Instrument Sans';font-style:normal;font-weight:500;src:url('/fonts/InstrumentSans-normal-500.woff2') format('woff2');font-display:swap;}
@font-face{font-family:'Instrument Sans';font-style:normal;font-weight:600;src:url('/fonts/InstrumentSans-normal-600.woff2') format('woff2');font-display:swap;}

/* MarginGains — site redesign concept, 2026-08
   One type system (Fraunces + Instrument Sans), two worlds split on colour.
   Restaurants = cherry/charcoal.  Home Services = gold/cream. */

*,*::before,*::after { margin:0; padding:0; box-sizing:border-box; }

:root{
  --ink:#16130F; --ink-2:#3A3430; --mut:#6C6560; --hair:#E4DFD7;
  --paper:#FAF8F4; --paper-2:#F2EDE4;
  --cherry:#C41E3A; --cherry-deep:#9E1730; --cherry-tint:#FBEEF0;
  --gold:#C29A3B; --gold-deep:#8F6B1F; --gold-tint:#F7F0DE;
  --coal:#16120F;
  --max:1180px;
  --accent:var(--ink); --accent-deep:var(--ink); --tint:var(--paper-2);
  --on-accent:#fff;
}
body.rest{ --accent:var(--cherry); --accent-deep:var(--cherry-deep); --tint:var(--cherry-tint); --on-accent:#fff; }
body.hs  { --accent:var(--gold);   --accent-deep:var(--gold-deep);   --tint:var(--gold-tint);   --on-accent:#201A12; }

html{ scroll-behavior:smooth; }
body{
  font-family:'Instrument Sans',-apple-system,'Helvetica Neue',Arial,sans-serif;
  color:var(--ink); background:var(--paper);
  font-size:17px; line-height:1.6; -webkit-font-smoothing:antialiased;
}
.wrap{ max-width:var(--max); margin:0 auto; padding:0 32px; }

/* ---------- type ---------- */
.serif{ font-family:'Fraunces',Georgia,serif; font-weight:400; letter-spacing:-0.015em; }
h1,h2,h3{ font-family:'Fraunces',Georgia,serif; font-weight:400; letter-spacing:-0.018em; line-height:1.06; }
h1{ font-size:clamp(40px,5.4vw,68px); }
h2{ font-size:clamp(32px,4.2vw,50px); line-height:1.08; }
h3{ font-size:23px; line-height:1.2; }
em.a{ font-style:italic; color:var(--accent-deep); }
.eyebrow{ font-size:11px; letter-spacing:0.28em; text-transform:uppercase;
  font-weight:600; color:var(--accent-deep); }
.lede{ font-size:20px; line-height:1.55; color:var(--ink-2); max-width:34ch; }
.small{ font-size:14px; color:var(--mut); }
.kicker{ font-family:'Fraunces',Georgia,serif; font-style:italic; color:var(--accent-deep); }

/* ---------- nav ---------- */
header.nav{ position:sticky; top:0; z-index:60; background:rgba(250,248,244,0.88);
  backdrop-filter:saturate(160%) blur(12px); border-bottom:1px solid var(--hair); }
.nav-in{ max-width:var(--max); margin:0 auto; padding:16px 32px;
  display:flex; align-items:center; gap:34px; }
.brand{ font-family:'Fraunces',Georgia,serif; font-size:21px; text-decoration:none; color:var(--ink); }
.brand b{ font-weight:600; }
.nav-links{ display:flex; gap:26px; margin-left:auto; align-items:center; }
.nav-links a{ font-size:15px; color:var(--ink-2); text-decoration:none; padding-bottom:2px; }
.nav-links a:hover{ color:var(--ink); }
.nav-links a.on{ color:var(--ink); border-bottom:2px solid var(--accent); }
.nav-links a.chip{ border:1px solid var(--hair); border-radius:999px; padding:7px 15px; }
.nav-links a.solid{ background:var(--accent); color:var(--on-accent); border-radius:999px;
  padding:8px 17px; font-weight:600; }

/* ---------- hero (left-aligned, editorial) ---------- */
.hero{ padding:96px 0 76px; }
.hero .grid{ display:grid; grid-template-columns:1.08fr 0.92fr; gap:56px; align-items:end; }
.hero h1{ margin-top:16px; }
.hero .lede{ margin-top:24px; }
.hero .acts{ margin-top:34px; display:flex; gap:12px; flex-wrap:wrap; }
.btn{ display:inline-flex; align-items:center; gap:9px; text-decoration:none; font-size:15px;
  font-weight:600; padding:13px 22px; border-radius:999px; border:1px solid var(--ink);
  color:var(--ink); background:transparent; }
.btn.fill{ background:var(--accent); border-color:var(--accent); color:var(--on-accent); }
.btn:hover{ background:var(--ink); color:var(--paper); border-color:var(--ink); }
.btn.fill:hover{ background:var(--accent-deep); border-color:var(--accent-deep); color:var(--on-accent); }
.hero .trace{ margin-top:26px; font-size:13.5px; color:var(--mut); }
.hero .trace b{ color:var(--ink-2); font-weight:600; }

/* ---------- section frame ---------- */
section{ padding:82px 0; border-top:1px solid var(--hair); }
section.flush{ border-top:none; }
.sec-head{ max-width:44ch; }
.sec-head h2{ margin-top:10px; }
.sec-head p{ margin-top:16px; color:var(--ink-2); font-size:18px; }

/* ---------- two-industry split ---------- */
.split{ display:grid; grid-template-columns:1fr 1fr; gap:0; border:1px solid var(--hair); border-radius:14px; overflow:hidden; }
.half{ padding:46px 42px 40px; text-decoration:none; color:inherit; display:block; position:relative;
  transition:background .25s ease; }
.half + .half{ border-left:1px solid var(--hair); }
.half.r{ background:#fff; }
.half.r:hover{ background:var(--cherry-tint); }
.half.g{ background:#fff; }
.half.g:hover{ background:var(--gold-tint); }
.half .tag{ font-size:11px; letter-spacing:0.26em; text-transform:uppercase; font-weight:600; }
.half.r .tag{ color:var(--cherry); }
.half.g .tag{ color:var(--gold-deep); }
.half h3{ font-size:34px; margin-top:12px; }
.half h3 i{ font-style:italic; }
.half.r h3 i{ color:var(--cherry); }
.half.g h3 i{ color:var(--gold-deep); }
.half p{ margin-top:14px; color:var(--ink-2); font-size:16.5px; }
.half ul{ list-style:none; margin-top:20px; }
.half li{ font-size:15px; color:var(--ink-2); padding:7px 0; border-top:1px solid var(--hair); }
.half .go{ margin-top:24px; font-weight:600; font-size:15px; display:inline-flex; gap:8px; }
.half.r .go{ color:var(--cherry); }
.half.g .go{ color:var(--gold-deep); }

/* ---------- proof rows (numbers, not adjectives) ---------- */
.proofs{ display:grid; grid-template-columns:repeat(3,1fr); gap:0; margin-top:44px; }
.proof{ padding:0 30px; border-left:2px solid var(--accent); }
.proof:first-child{ padding-left:0; border-left:none; }
.proof .n{ font-family:'Fraunces',Georgia,serif; font-size:42px; line-height:1; color:var(--ink); }
.proof .t{ margin-top:12px; font-size:15.5px; color:var(--ink-2); }
.proof .t b{ color:var(--ink); font-weight:600; }

/* ---------- module tabs (real screens) ---------- */
.tabs{ display:flex; gap:6px; flex-wrap:wrap; margin-top:34px; border-bottom:1px solid var(--hair); }
.tab{ appearance:none; background:none; border:none; cursor:pointer; font:inherit;
  font-size:15px; font-weight:600; color:var(--mut); padding:11px 15px; border-radius:6px 6px 0 0;
  border-bottom:2px solid transparent; margin-bottom:-1px; }
.tab:hover{ color:var(--ink); }
.tab[aria-selected="true"]{ color:var(--ink); background:var(--tint); border-bottom-color:var(--accent); }
.panel{ display:none; padding-top:32px; }
.panel.on{ display:grid; grid-template-columns:0.86fr 1.14fr; gap:44px; align-items:center; }
.cur{ display:inline-block; font-size:11px; letter-spacing:.16em; text-transform:uppercase;
  font-weight:700; padding:4px 10px; border-radius:5px; margin-bottom:10px;
  background:var(--tint); color:var(--accent-deep); }
.currency-note{ margin-top:14px; font-size:16px; color:var(--ink-2); }
.currency-note b{ color:var(--ink); }
.panel .copy h3{ font-size:27px; }
.panel .copy p{ margin-top:14px; color:var(--ink-2); font-size:16.5px; }
.panel .copy .win{ margin-top:18px; border-left:2px solid var(--accent); padding:4px 0 4px 15px;
  font-family:'Fraunces',Georgia,serif; font-style:italic; font-size:16px; color:var(--accent-deep); }

/* app panel (stands in for a real screenshot; drop an <img> in to replace) */
.app{ border:1px solid var(--hair); border-radius:11px; background:#fff; overflow:hidden;
  box-shadow:0 1px 0 rgba(0,0,0,.02); }
.app img{ width:100%; height:auto; display:block; }
.app-bar{ display:flex; align-items:center; gap:10px; padding:11px 16px;
  border-bottom:1px solid var(--hair); background:var(--paper); }
.app-bar .dot{ width:7px; height:7px; border-radius:50%; background:var(--accent); }
.app-bar .ttl{ font-size:12.5px; font-weight:600; letter-spacing:.02em; }
.app-bar .rt{ margin-left:auto; font-size:11px; color:var(--mut); letter-spacing:.14em; }
.app-body{ padding:18px 18px 20px; }
.line{ display:flex; align-items:center; justify-content:space-between; gap:14px;
  padding:11px 2px; border-bottom:1px solid var(--hair); font-size:14px; }
.line:last-child{ border-bottom:none; }
.line .l{ color:var(--ink-2); }
.line .v{ font-weight:600; font-variant-numeric:tabular-nums; }
.line .v.acc{ color:var(--accent-deep); }
.chipset{ display:flex; gap:7px; flex-wrap:wrap; margin-bottom:14px; }
.mini{ font-size:11px; letter-spacing:.1em; text-transform:uppercase; font-weight:600;
  padding:4px 9px; border-radius:5px; background:var(--tint); color:var(--accent-deep); }
.bigstat{ font-family:'Fraunces',Georgia,serif; font-size:38px; line-height:1; }
.bigstat span{ font-size:13px; font-family:'Instrument Sans',sans-serif; color:var(--mut);
  letter-spacing:.14em; display:block; margin-bottom:7px; }
.statrow{ display:grid; grid-template-columns:repeat(3,1fr); gap:18px; margin-bottom:6px; }
.doc{ display:flex; align-items:center; gap:11px; padding:10px 12px; border:1px solid var(--hair);
  border-radius:7px; margin-bottom:8px; font-size:13.5px; }
.doc .ic{ width:22px; height:26px; border:1px solid var(--accent); border-radius:3px; flex:0 0 22px; }
.doc .ok{ margin-left:auto; font-size:11px; font-weight:700; letter-spacing:.1em; color:#3D6B4F; }

/* ---------- flow strip ---------- */
.flow{ display:grid; grid-template-columns:repeat(5,1fr); gap:0; margin-top:38px;
  border:1px solid var(--hair); border-radius:12px; overflow:hidden; }
.step{ padding:24px 22px; }
.step + .step{ border-left:1px solid var(--hair); }
.step .n{ font-family:'Fraunces',Georgia,serif; font-size:15px; color:var(--accent); }
.step .t{ margin-top:8px; font-weight:600; font-size:16px; }
.step .d{ margin-top:6px; font-size:14px; color:var(--mut); line-height:1.45; }
.flow.cols-4{ grid-template-columns:repeat(4,1fr); }
.flow.cols-3{ grid-template-columns:repeat(3,1fr); }
.tiers.cols-3{ grid-template-columns:repeat(3,1fr); }

/* ---------- dark call-it band ---------- */
.dark{ background:var(--coal); color:#F4F0E9; border-radius:16px; padding:56px 52px; }
.dark h2{ color:#F4F0E9; }
.dark .lede{ color:#B4ABA1; max-width:42ch; }
.calls{ display:grid; grid-template-columns:1fr 1fr; gap:20px; margin-top:36px; }
.call{ border:1px solid rgba(255,255,255,.16); border-radius:12px; padding:24px 26px; }
.call .who{ font-size:11px; letter-spacing:.24em; text-transform:uppercase; font-weight:600; }
.call.r .who{ color:#E8697F; }
.call.g .who{ color:var(--gold); }
.call .num{ font-family:'Fraunces',Georgia,serif; font-size:31px; margin-top:11px; color:#fff; }
.call .num a{ color:inherit; text-decoration:none; }
.call .say{ margin-top:11px; font-size:14.5px; color:#B4ABA1; line-height:1.5; }
.dark .note{ margin-top:26px; font-size:13.5px; color:#8C837A; }
.dark video.promo{ width:100%; height:auto; display:block; margin-top:28px;
  border-radius:12px; border:1px solid rgba(255,255,255,.14); background:#000; }

/* ---------- pricing ---------- */
.tiers{ display:grid; grid-template-columns:repeat(4,1fr); gap:0; margin-top:38px;
  border:1px solid var(--hair); border-radius:12px; overflow:hidden; background:#fff; }
.tier{ padding:28px 24px 26px; }
.tier + .tier{ border-left:1px solid var(--hair); }
.tier.best{ background:var(--tint); }
.tier .nm{ font-family:'Fraunces',Georgia,serif; font-size:22px; }
.tier .pr{ font-size:31px; font-weight:600; margin-top:8px; font-variant-numeric:tabular-nums; }
.tier .pr span{ font-size:13px; font-weight:400; color:var(--mut); }
.tier .fit{ margin-top:6px; font-size:12px; letter-spacing:.14em; text-transform:uppercase; color:var(--accent-deep); font-weight:600; }
.tier ul{ list-style:none; margin-top:16px; }
.tier li{ font-size:14.5px; color:var(--ink-2); padding:6px 0 6px 15px; position:relative; }
.tier li::before{ content:""; position:absolute; left:0; top:13px; width:5px; height:5px;
  background:var(--accent); border-radius:1px; }
.bigtalk{ margin-top:14px; border:1px solid var(--hair); border-radius:12px; background:#fff;
  padding:24px 28px; display:flex; align-items:center; gap:26px; flex-wrap:wrap; }
.bigtalk .bt-l{ min-width:230px; }
.bigtalk .nm{ font-family:'Fraunces',Georgia,serif; font-size:22px; }
.bigtalk .fit{ margin-top:4px; font-size:12px; letter-spacing:.14em; text-transform:uppercase;
  color:var(--accent-deep); font-weight:600; }
.bigtalk p{ flex:1; font-size:15px; color:var(--ink-2); min-width:260px; }
.bigtalk .btn{ margin-left:auto; }

.addons{ margin-top:30px; display:grid; grid-template-columns:repeat(3,1fr); gap:12px; }
.addon{ border:1px solid var(--hair); border-radius:10px; padding:16px 18px; background:#fff; }
.addon .an{ font-weight:600; font-size:15px; }
.addon .ap{ font-size:14px; color:var(--accent-deep); font-weight:600; margin-top:3px; }
.addon .ad{ font-size:13.5px; color:var(--mut); margin-top:5px; line-height:1.45; }

/* ---------- closing ---------- */
.close{ text-align:left; padding:80px 0 90px; }
.close h2{ max-width:20ch; }
footer{ border-top:1px solid var(--hair); padding:40px 0 60px; }
.foot{ display:flex; gap:44px; flex-wrap:wrap; align-items:flex-start; }
.foot .col{ min-width:150px; }
.foot .ch{ font-size:11px; letter-spacing:.22em; text-transform:uppercase; color:var(--mut); font-weight:600; }
.foot a{ display:block; margin-top:9px; font-size:14.5px; color:var(--ink-2); text-decoration:none; }
.foot a:hover{ color:var(--ink); }
.foot .end{ margin-left:auto; text-align:right; font-size:13px; color:var(--mut); }

@media (max-width:900px){
  .hero .grid,.split,.panel.on,.proofs,.flow,.tiers,.calls,.addons{ grid-template-columns:1fr; }
  .half + .half,.step + .step,.tier + .tier{ border-left:none; border-top:1px solid var(--hair); }
  .proof{ border-left:none; padding:18px 0; border-top:2px solid var(--accent); }
  .proof:first-child{ padding-top:0; }
  .dark{ padding:40px 26px; }
  .wrap,.nav-in{ padding-left:20px; padding-right:20px; }
  .nav-in{ flex-wrap:wrap; gap:12px; }
  .nav-links{ width:100%; margin-left:0; flex-wrap:wrap; gap:10px 14px; }
  .nav-links a.chip{ display:inline-flex; align-items:center; }
  .flow.cols-4,.flow.cols-3,.tiers.cols-3{ grid-template-columns:1fr; }
  .half{ padding:32px 24px 30px; }
  section{ padding:56px 0; }
  .close{ padding:56px 0 64px; }
  .hero{ padding:64px 0 56px; }
  body.rest .nav-in{ flex-wrap:wrap; gap:12px; }
  body.rest .nav-links{ width:100%; margin-left:0; flex-wrap:wrap; gap:10px 14px; }
  body.rest .nav-links a.chip{ display:inline-flex; align-items:center; }
}

/* ── Skip link ──
   Keyboard users must be able to jump past the repeated masthead navigation.
   Off-canvas until focused, then high-contrast and clearly visible. */
.skip-link{
  position:absolute; left:16px; top:-60px; z-index:3000;
  background:#171310; color:#fff; padding:12px 20px;
  border-radius:10px; font-weight:600; text-decoration:none;
  transition:top .3s ease;
}
.skip-link:focus{ top:12px; outline:3px solid #C29A3B; outline-offset:2px; }